![]() ![]() The Harpoon Brewery has released a redesigned Harpoon IPA package and announced a stem-to-stern refresh of their brand design. HARPOON IPA BTLS 6PK IPA 24pk United States 41. Boston, MA (November 12, 2015) Harpoon IPA is sporting a new look. But in simplifying the label, the designers decided that the word “Harpoon” was enough, that a silhouette of an actual harpoon was unnecessary, Storey said. IPA HARPOON IPA BTLS 6PK The Product images shown are for illustration purposes only and may differ from the actual product. Chase carefully evolved key brand equities including the vibrant blue background, orange accents, and the Harpoon logo while adding new illustrative elements to the pack. When co-founders Rich Doyle and Dan Kenary started the company 29 years ago, they wanted a name that had some connection to the Boston area, and one that could be easily represented in a graphic image, Storey said. Notes: nice amber color, maybe a bit too dark for the clone awesome floral aroma. Hopefully, our brand franchise is strong enough that our consumers won’t be confused by that or be turned off by that.” it would have meant waiting a little longer,” Storey said. The next beer to change will be Harpoon’s Take 5 Session IPA, in March, and the last will be the Winter Warmer, in time for next fall’s release. Storey said Harpoon executives liked the design so much that they wanted to get it circulating as soon as possible, even though other Harpoon beers will still have the old look. While there are a lot more IPAs nowadays than there were in ’93, Harpoon IPA will always be New England’s original, and it will always be the first beer we stock in our fridge.The new look was developed in-house, with help from brand strategy agency Catapult Thinking of Boston, and announced in an email to customers on Thursday. ![]() In 2000, it purchased the former Catamount Brewery plant in Windsor. A seasonal favorite is returning once again this year, and no, were not talking about the PSL this time. Beer Harpoon IPA online buy Westside Liquors Marlborough, MA, United States. 5.00 Amber, Brown 5.00 Bock 5.00 Stout 6.00 South Of The Border. ![]() Chicago, IL 0 friends 2 reviews Share review. 5.00 Been here What did you have Write a Review Add a photo. Founded in 1986, the brewery was the first company to obtain a permit to produce and sell alcohol in the Commonwealth of Massachusetts in more than 25 years. Ballast Point Sculpin IPA 7, ABW Fire Eagle IPA 5, Harpoon IPA. Most notably, the new design brings our two breweries to life, featuring illustrated scenes from both our Boston, MA, and Windsor, VT, locations. Harpoon Brewery is an employee-owned craft brewery, with locations in Boston, Massachusetts, and in Windsor, Vermont. While it maintains many of the classic components from our previous packages- the arched “Harpoon,” the bright orange and purple-ish blue (or “blurple” as we affectionately call it), the Harpoon “H” and diamonds- there are some new components as well. Wherever we are and whatever we’re doing, we’d prefer to do it with a Harpoon IPA in hand.įor all those reasons, we could not be more excited to debut a brand-new look for our flagship IPA. Our IPA has been such a central part of everything we do at Harpoon, from the Beer Hall and Riverbend Taps, to our events, festivals, promotions, and fundraisers, that we never want to imagine life without it. Perfect beach beer, après ski beer, shift beer, or lunch beer? IPA, IPA, IPA, & IPA. We still make and drink plenty of other beers and will always value variety, but at the end of the day, no matter the season, we’re picking Harpoon IPA. Harpoon IPA (Photo courtesy of Harpoon Brewery) Looking at the supply chain side, I think there’s some real concerns by craft brewers around what this upcoming hop harvest looks like, he says. PRESS RELEASE / (Boston, MA) – Harpoon IPA has been the favorite beer of our employee owners since 1993. New England’s Original IPA has a fresh new look! ![]()
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